Fractional Sales Operations & Commercial Leadership for Established Service Firms
We help founder-led agencies and professional service businesses fix stalled pipelines, eliminate founder sales bottlenecks, and build predictable revenue systems - without the cost of a full-time Commercial Director.
Most established firms don’t have a lead generation problem.
They have a sales operations problem.
When a service business scales past £50k–£80k a month, relying on founder intuition and sporadic referrals stops working. Usually, the leaks are hiding in plain sight:
Founder Dependency: You are still the only person who can reliably scope and close profitable work.
Stalled Pipelines: Good proposals go quiet because follow-up is inconsistent or unstructured.
Disconnected Teams: Friction between marketing, sales, and client delivery erodes margins and stalls referrals.
Untapped Client Base: Past and existing clients aren't systematically retained, expanded, or leveraged for introductions.
You don't need generic sales training or motivational scripts. You need commercial infrastructure that runs reliably without you carrying the entire burden.
PROVEN COMMERCIAL IMPACT
Case Study: Scaling a UK Practice from £67k to £220k/Month
Brought in to review sales performance for an established UK accountancy practice, we overhauled the wider commercial engine:
Speed to Lead & Sales Capability: Tightened response times and installed a consistent sales process—cutting decision cycles down to same-day to 7 days.
Frictionless Handover: Standardised the transition from sale to onboarding so new clients felt supported, never overwhelmed.
Cross-Department Alignment: Streamlined internal communication between sales, marketing, and delivery teams.
Retention & Lifetime Value (LTV): Built a structured approach to keeping clients longer and expanding account value.
Predictable Referrals: Replaced ad-hoc word-of-mouth with a clear, repeatable referral programme.
The Result: Monthly revenue grew from £67,000 to £220,000 within 20 months - while moving from 3 to just 4 salespeople. Once close rates and speed-to-lead were proven, marketing spend was scaled sustainably in line with sales capacity.
How We Work Together
Senior Commercial Leadership, On a Fractional Basis
I partner with a small number of founders and managing partners on a flexible retained basis—giving you experienced commercial leadership and an objective sounding board for a fraction of the cost of a full-time Sales or Operations Director, with no long-term lock-ins.
An Objective Outside Perspective: Step back from the day-to-day noise with a commercial thinking partner who has seen what works across enterprise and SME growth - identifying the real bottlenecks holding revenue back.
Commercial Strategy & Alignment: Bring structure to how you win, onboard, and retain clients - aligning your sales, marketing, and delivery teams so growth doesn't rely solely on you.
Hands-On Fractional Leadership: Ongoing board-level accountability and practical execution - helping you make better commercial decisions, sharpen conversion, and build a predictable revenue engine.
The Result: Monthly revenue grew from £67,000 to £220,000 within 20 months - while moving from 3 to just 4 salespeople. Once close rates and speed-to-lead were proven, marketing spend was scaled sustainably in line with sales capacity.
About
Enterprise Rigour, Tailored for Growing Firms
I’m Andrew Sayers, Founder of Next Level Sales and an active Fractional Sales & Operations Director.
Prior to working independently, I spent years in senior sales, marketing, and commercial leadership roles within the technology sector, including Country Manager and board member for a division of GE.
Today, I bring that enterprise-grade RevOps and commercial discipline to independent agencies, consultancies, and professional service firms, combining board-level experience with practical, hands-on execution.
Let’s talk...
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